Skip Nav

Guide to Writing a Business Plan

Creating a sense of ownership in your staff

❶Depending on your target audience, you should focus on the key message you want them to receive in order to get the response that you want.

Reader Interactions

Wells Fargo Survey: Small business optimism hits record high amid strong economy
Primary Sidebar

If you were to look at a list of successful businesses, you would probably find that most, if not all of them have a business plan in place. While these documents can be anywhere from one to pages long, the average business plan is between 15 and 20 pages. Simply break down the necessary information, one section at a time, to create a coherent strategy.

This section of the business plan is often considered the most important. This is where your business plan details the current stage of your business, where you intend to go with your business, and how your business will be successful. It needs to be clear and concise and showcase the strengths of your business. Some things to include in the executive summary are a mission statement, company information, products or services your business provides, and a summary of your future plans.

In this section, you should describe your business and what needs in the marketplace you are trying to meet. This section should also include the types of consumers you are hoping to serve, along with any advantages your business has over others that provide the same services. After defining your target market, you will then be able to price your product, know where and how your products will be distributed, and come up with promotional strategies so that your business will be profitable in a competitive market.

Some of these barriers might include rapidly changing technology or an inability to hire enough competent employees. In this section, you should write out how you plan on developing your business.

What are your short-term and long-term goals for your business? How exactly are you going to achieve those goals? In other words, write out how you plan on moving forward and how you are going to go about attracting financing and team members. If you have a board of directors, you should also discuss their qualifications. If your business only has one or two people involved in the organization, these details might not seem pertinent. However, you should still discuss who is in charge of what and the responsibilities of those involved in your company.

Besides this information, the operations and management section should also include the legal structure of your business. While it may seem like the most important part of your business plan, the financial factors section usually comes last. This part of the plan should include your income projections for the next three years, a month cash flow analysis, and a balance sheet. Please contact your own legal, tax, or financial advisors regarding your specific business needs before taking any action based upon this information.

Wells Fargo Advisors is not a tax or legal advisor. Please see your tax advisor to determine how this information may apply to your own situation. Brokerage products and services are offered through Wells Fargo Advisors. Access to the service may be limited, delayed or unavailable during periods of peak demand, market volatility, system upgrades or maintenance, or electronic, communication or system problems, or for other reasons. All credit decisions are subject to approval.

Deposit products offered by Wells Fargo Bank, N. You are leaving wellsfargoworks. Wells Fargo has provided this link for your convenience, but does not endorse and is not responsible for the content, links, privacy policy, or security policy of this website. Skip to main content Visit wellsfargo. Small business optimism hits record high amid strong economy. Writing a Business Plan Writing a business plan: Your step-by-step guide Learn how to write a sound business plan that will move your business forward.

While no two business plans are identical, every plan should address the following aspects: Define your business Your plan's executive summary is your chance to introduce the business to others — so it needs to be concise and compelling. Learn what lenders look for in an application. Start of dialog X Considering credit? What lenders look for: Delve into the details of your product or service Explain exactly what your product or service is and why people or businesses will want to purchase it.

Outline your strategy A market analysis centers on the marketability of your business, who your competitors are and how you fit into the competitive landscape. Business Plan Center Get Started. You may also like: Starting a Business Business planning: From idea to reality Article - Business planning: From idea to reality. Starting a Business Looking to start a new business? Article - Looking to start a new business?

Talk with a banker Make an appointment or call us now at Investment and Insurance products:

Main Topics

Privacy Policy

We would like to show you a description here but the site won’t allow us.

Privacy FAQs

Writing your business plan isn’t busy work or a luxury; it’s a vital part of the process of starting a business and arms you with information you need to know. So, let’s get into what information goes into your business plan. Related: Bu siness Plans: A Step-by-Step Guide. What goes into a business plan? A typical business plan is 15 to 25 pages.

About Our Ads

Looking to write a successful business plan? This comprehensive guide walks you through the nuts and bolts of writing your very own business plan. Oct 23,  · If you’ve reviewed what a business plan is, and why you need one to start and grow your business, then it’s time to dig into the process of actually writing a business plan. In this step-by-step guide, I’ll take you through every stage of writing a business plan /5().

Cookie Info

Learn everything about writing a Nonprofit Business plan. A step-by-step guide, Do's & Don'ts, Samples, Templates Included! Not sure how to write a business plan or what writing a business plan entails. Our step by step guide should help you through the process.